Just ask JC Penny ... back in Feb. the NYT ran a story discussing why JC Penny ranked so well on so many organic search terms ... they (NYT) hired an outside consultant to investigate, and they found some strange results. After presenting their findings to Google, many of JC Penny's listings were no longer top ranked. Read more at: http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529 .

The main lessson from this story, aside from complying with Google's terms, is to know exactly what your outside SEO company is doing on your behalf.

Google just released Google Instant, providing type ahead to help folks with query completion on Google Search.

Came across perhaps the best article / presentation I've read on the differences between the Bing and Google search engines ... particularly in how they produce results.

Yesterday (July 15, 2010), the New York Times published an op-ed concerning the possible need for government regulation of Google. Danny Sullivan at SearchEngineLand responds to the claims today.

We've been offering multi-lingual websites and e-commerce platforms to customers for years ... just reviewed an article touting the benefits of multi-lingual search engine marketing using pay-per-click advertising.

Viewing the current search engine roundup by Hitwise, it is apparent that Google has an almost untouchable lead in market share, especially in the U.S.

Found an article on SearchEngineLand that gives a checklist of "worst practices" in SEO