Is it for geeks only? Perhaps for now, but it will be interesting to see if it can gain some market share from Facebook once the early adopters give way to the regular folks. Read more at: http://www.businessinsider.com/why-yo-momma-wont-use-google-and-why-that-thrills-me-to-no-end-2011-7.

Search Engine Land has a review up on Google+. Will it be the Facebook killer, or just another Google Wave? See: http://searchengineland.com/googles-facebook-competitor-the-google-social-network-finally-arrives-83401 for the complete article.

Just ask JC Penny ... back in Feb. the NYT ran a story discussing why JC Penny ranked so well on so many organic search terms ... they (NYT) hired an outside consultant to investigate, and they found some strange results. After presenting their findings to Google, many of JC Penny's listings were no longer top ranked. Read more at: http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529 .

The main lessson from this story, aside from complying with Google's terms, is to know exactly what your outside SEO company is doing on your behalf.

Google just released Google Instant, providing type ahead to help folks with query completion on Google Search.

According to Google, still trying to digitize all of the books in the world, their are currently 129,864,880 books in the world. (Google still has a long way to go books)

Came across perhaps the best article / presentation I've read on the differences between the Bing and Google search engines ... particularly in how they produce results.